SEO training for beginners

Learn the most important aspects of

search engine optimization thanks to

our SEO training for beginners.

Advanced SEO training

Dive deeper into the key aspects of

search engine optimization with

our advanced SEO training.

Custom SEO training

Need help with a specific aspect of SEO?

Our tailor-made training focuses on your website

and on the topics you select.

SEO training for beginners

This training is perfect for those who want an all-round introduction to the world of search engine optimization.

Prior knowledge is not required, as this training kicks off with an introduction to the basic principles of the inner workings of search engines.

Then, first of all, you will learn how to identify the search terms with the highest potential, and how these keywords can be integrated into your website thanks to SEO copywriting and content optimization.

Of course, your website also needs to be technically optimized for SEO, so you will learn how to avoid common mistakes in that area, as well as the right way to do it.

Last but not least, we take a look at the impact of links on the success of a website, and how we can achieve the best results in this area.

In-house training on your premises

E-certificate available

  • Introduction to the inner workings of search engines
  • Keyword research
  • SEO copywriting and content optimization
  • Accessibility and technical SEO optimization
  • Authority, link building and link evaluation


Advanced SEO training

This training is for those who already have a working knowledge of search engine optimization. The advanced course materials will teach you all the tricks of the trade.

The course kicks off with an overview of the inner workings and the most important updates of Google's search algorithm. Next, we will learn how to correctly structure and organize website content.

The training then proceeds with a deep dive into technical SEO optimization. During this part of the training, you will learn how to perform a full technical SEO analysis on any website.

Finally, we'll expand on two topics which have an important impact on SEO and are often considered problem areas, namely:

  • Page speed optimization: improving a website's load speed can have an important impact on SEO
  • Multilingual SEO: optimizing websites for target audiences in different languages and countries
In-house training on your premises

E-certificate available

  • The inner workings of search engines
  • Algorithm updates
  • Correct organization of website content
  • Accessibility and technical SEO optimization
  • Page load speed optimization
  • Multilingual and multi-regional SEO


Custom SEO training

Do you need help with specific aspects of search engine optimization? In that case, a custom SEO training is the best solution.

The topics to be discussed during the course will be determined based on your current level of knowledge. In this way, the training can be tailored to your current business needs.

This tailor-made training can also be targeted to an existing website or webdesign project. This way, all acquired knowledge can be put into practice immediately.

In-house training on your premises

E-certificate available

  • Discussion and selection of the desired topics
  • Possibility to focus on your website or webdesign project


What our clients say

I attended Frank’s one-day SEO training: a very good balance between an introduction accessible to most and a more advanced segment allowing the more experienced attendees to progress and learn. Frank is a true educator who is able to clarify particularly complicated concepts.
François Boisseleau Senior Product Developper B2B & Green mobility, Engie Electrabel
We turned to Frank in the context of the SEO optimization of our website. After an in-depth analysis, we received perfectly structured reports detailing all possible points of improvement. Highly recommended for those who need to gain quick insights and set goals for the future!
Stephanie Ravert Marketing manager, Sigma Conso
I would like to thank you for the training sessions I followed last month. I was very happy with the outcome and thoroughly challenged. I have already been able to apply some of the content of the trainings to my work, and am very pleased with the results.
Camille Taper Project manager, European Food Information Council (EUFIC)
I called on Frank Hendrix for the optimization of our website to obtain better SEO rankings in a very competitive environment. Although this mission was certainly challenging, Frank quickly ensured top 10 positions for our most important products thanks to a thorough analysis and honest advice. I highly recommend his services and will soon make use of his services again.
Audrey Polak Managing consultant, Kiliani
This SEO training was a real eye-opener for me. The combination of an enthusiastic, experienced trainer and a clear and informative presentation resulted in an interactive training day. I learned a lot of tips that can really make a difference.
Rebecca Ramboer CEO, Protect NV
Searching for keywords, checking what works online and what doesn’t, the little tips and tricks that make a world of difference: Frank presented it all in a manner so fascinating and enthusiastic that our Product Experts hung on his every word. Straight away after that, they enthusiastically started to put their newly acquired knowledge into practice. Thanks for this eye-opener!
Ariane De Borger Manager Copywriting & Translation, VisitBrussels
sigma conso
Visit Brussels